About the Brand
Protopasta is a premium 3D filament provider of high quality metal filled materials, all made in the United States. For over 5 years, Protopasta has been delivering top-notch US manufactured products to loyal hobbyists and commercial grade businesses to produce the finest work.
Prior to partnering with Tiny Mammoth, Protopasta worked with vendor central that failed to uphold their Purchase Order commitments. After a year of declining sales and a poor experience, Protopasta was hesitant to sell on Amazon. They asked Tiny Mammoth to investigate how they can regain their market share and how we could drive sales and uphold their brand integrity.
How we did it
CONVERT LISTINGS FROM 1P TO 3P
As Protopasta transitioned away from their relationship with Vendor Central, we converted over 100+ listings to Seller Central through our internal catalog team. We successful transferred over 500+ reviews, keeping intact the years of feedback from loyal Amazon customers.
Collectively we merged over 60 ASINs to total over 300+ reviews successfully transitioning over.
RELAUNCH WITH ADVERTISING
By combining relevant listing attributes and our launch strategy leveraging Amazon Advertising, we were able to get Protopasta back in front of Amazon's customers. Growing their sales 90% YTD.
KEYWORD RESEARCH & COPY UPDATES FOR 70+ PRODUCTS
The product detail page is the final checkpoint for converting a browser into a buyer. As such, all efforts to improve the brand’s sales performance started with optimizing their product listings. We conducted keyword research for their entire Amazon catalog, drafted copy, and recommended best practices to improve conversion rates.
GOAL ORENTIATED ACHIEVMENT
It was agree upon partnering with Protopasta, that within 6 months, Protopasta would regain sales velocity. Tiny Mammoth was able to accomplish the intended goal within 2.5 months.